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PRO TIPS:
FAQ's about applying styling products...
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How much should I use? Start with a quarter-sized dollop, and emulsify between your palms so that it's spread evenly between your hands and there are no globs. For thin/fine hair, use a little less, and for thick hair use a little more.
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When do I apply it? While hair is damp and after applying leave-in conditioner and thermal protectant.
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Where on my hair do I apply it? Start at the ends and work your way up; avoid applying directly to the scalp, except for when using a volumizing product, which helps lift the hair up and away from the scalp.
PRO TIPS:
Typically, gel and mousse will give firmer hold and a dry feel when set, while creams and pastes give more flexible hold with a slightly tacky feel and matte finish, and pomades give flexible hold with a tacky feel and added shine. Texturizing products help to define waves and give a "piecey" look and volume throughout the mid-lengths and ends, and volumizing products aid in lifting hair at the root area.
for hold
for curls
for smoothing
for texture
for volume/thickening
for shine
