PRO TIPS: 

Serums and oils can help retain moisture, reduce frizz, smooth the hair and add shine. For most hair types, a little goes a long way. For curly, damaged, dry or gray hair, it's ok to use more! For best results, add 1-2 drops to the palm of your hand to start, rub your palms and fingers together to emulsify, then start gently massaging into the ends of your hair and work your way up to the top. Your hair can be damp or dry, and you can add serum/oil before or after applying other products. Avoid the scalp area whenever possible to keep from making your hair fall flat or look greasy. Add more as needed!